chan ga goi dem Song Hong khang dinh thuong hieu thoi lam phat
Sau gan 10 nam co mat tren thi truong, thuong hieu Song HongTM da dan khang dinh duoc cho dung cua minh, duoc nguoi tieu dung tin tuong va tro thanh san pham quen thuoc cua nhieu gia dinh Viet Nam.
"Chi co nhung gi khong the lam duoc thi moi cam chiu, con nhung gi lam duoc ma khong gang suc lam tot hon, dep hon thi mai la ho then". Do la loi tuyen the ma bat cu mot can bo cong nhan nao cua Cong ty CP may chan ga goi dem Song HongTM cung deu thuoc long va ghi nho truoc khi buoc vao mot ngay lam viec moi. Do cung chinh la dieu ly giai tai sao Song HongTM phat trien manh me nhu vay.
Dieu chinh chien luoc kinh doanh.
Bat dau thanh lap tu nam 1988 voi von ven khoang hon 100 cong nhan, cho den nay 6.000 cong nhan cua Cong ty CP may Song HongTM dang duoc lam viec trong 4 khu vuc san xuat dep va hien dai voi nhung chuan muc quoc te ve moi truong lam viec, chat luong san pham va ky Luat Lao dong.
Cung giong nhu nhieu Doanh nghiep may khac, nam 2008 dem bong ep da gap nhieu bat loi boi ty trong hang may mac xuat khau lon nhat vao thi truong My. Khi suc mua giam sut thi su canh tranh de tim kiem don dat hang va khach hang lai cang quyet liet hon. Tinh the do bat buoc lanh dao Song HongTM phai tinh toan that ky de dieu chinh lai chien luoc san xuat va kinh doanh, cau truc lai co cau von, co cau nhan luc, co cau san pham, thi truong va khach hang, dac biet tiet kiem cac chi phi den muc toi da, giam loi nhuan de canh tranh ve gia.
Tu nhan thuc nay, Cong ty co phan May Song HongTM co su chuyen doi kip thoi tu thi truong My sang thi truong chau Au va Nhat Ban, boi vi thi truong nay dang co su on dinh ve nhu cau hang may mac cua cac nuoc chau A. Ben canh do, viec khang dinh duoc uy tin tu cac nam truoc trong tien do giao hang, gia ca canh tranh, day chuyen san xuat hien dai, dong bo cong voi quan ly san xuat bai ban nen san pham dat chuan ve chat luong la loi the lon cua May Song HongTM trong cuoc dua thu hut don dat hang va khach hang o nhung thi truong moi, nhieu tiem nang. Do don dat hang doi dao nen ngay tu dau nam den nay, Cong ty da xuat khau duoc 2,8 trieu san pham, kim ngach xuat khau dat 23 trieu USD, so voi cung ky nam ngoai muc tang truong tren 70%.
Hien nay, don dat hang xuat khau quan ao may mac da duoc ky ket bao dam viec lam cho cong nhan den cuoi nam. Khi da co duoc thi truong on dinh, ban lanh dao Cong ty tiep tuc trien khai viec da dang hoa san pham, truoc chu yeu la det thoi, nay lam ca det kim dong thoi lien tuc rut kinh nghiem trong san xuat, phat huy sang kien, to chuc luyen tay nghe, thi tho gioi de giam thoi gian lam san pham, nang cao nang suat, tu do ha gia thanh san pham de co tinh canh tranh cao hon tren thi truong xuat khau.
Mang den su am ap cho moi gia dinh
Sau gan 10 nam co mat tren thi truong, thuong hieu Song HongTM da dan khang dinh duoc cho dung cua minh, duoc nguoi tieu dung tin tuong va tro thanh san pham quen thuoc cua nhieu gia dinh Viet Nam.
"Chi co nhung gi khong the lam duoc thi moi cam chiu, con nhung gi lam duoc ma khong gang suc lam tot hon, dep hon thi mai la ho then". Do la loi tuyen the ma bat cu mot can bo cong nhan nao cua Cong ty CP may chan ga goi dem Song HongTM cung deu thuoc long va ghi nho truoc khi buoc vao mot ngay lam viec moi. Do cung chinh la dieu ly giai tai sao Song HongTM phat trien manh me nhu vay.
Dieu chinh chien luoc kinh doanh.
Bat dau thanh lap tu nam 1988 voi von ven khoang hon 100 cong nhan, cho den nay 6.000 cong nhan cua Cong ty CP may Song HongTM dang duoc lam viec trong 4 khu vuc san xuat dep va hien dai voi nhung chuan muc quoc te ve moi truong lam viec, chat luong san pham va ky Luat Lao dong.
Cung giong nhu nhieu Doanh nghiep may khac, nam 2008 dem bong ep da gap nhieu bat loi boi ty trong hang may mac xuat khau lon nhat vao thi truong My. Khi suc mua giam sut thi su canh tranh de tim kiem don dat hang va khach hang lai cang quyet liet hon. Tinh the do bat buoc lanh dao Song HongTM phai tinh toan that ky de dieu chinh lai chien luoc san xuat va kinh doanh, cau truc lai co cau von, co cau nhan luc, co cau san pham, thi truong va khach hang, dac biet tiet kiem cac chi phi den muc toi da, giam loi nhuan de canh tranh ve gia.
Tu nhan thuc nay, Cong ty co phan May Song HongTM co su chuyen doi kip thoi tu thi truong My sang thi truong chau Au va Nhat Ban, boi vi thi truong nay dang co su on dinh ve nhu cau hang may mac cua cac nuoc chau A. Ben canh do, viec khang dinh duoc uy tin tu cac nam truoc trong tien do giao hang, gia ca canh tranh, day chuyen san xuat hien dai, dong bo cong voi quan ly san xuat bai ban nen san pham dat chuan ve chat luong la loi the lon cua May Song HongTM trong cuoc dua thu hut don dat hang va khach hang o nhung thi truong moi, nhieu tiem nang. Do don dat hang doi dao nen ngay tu dau nam den nay, Cong ty da xuat khau duoc 2,8 trieu san pham, kim ngach xuat khau dat 23 trieu USD, so voi cung ky nam ngoai muc tang truong tren 70%.
Hien nay, don dat hang xuat khau quan ao may mac da duoc ky ket bao dam viec lam cho cong nhan den cuoi nam. Khi da co duoc thi truong on dinh, ban lanh dao Cong ty tiep tuc trien khai viec da dang hoa san pham, truoc chu yeu la det thoi, nay lam ca det kim dong thoi lien tuc rut kinh nghiem trong san xuat, phat huy sang kien, to chuc luyen tay nghe, thi tho gioi de giam thoi gian lam san pham, nang cao nang suat, tu do ha gia thanh san pham de co tinh canh tranh cao hon tren thi truong xuat khau.
Mang den su am ap cho moi gia dinh
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